Ah, Advertising Week.
The one week during the year where advertising professionals come together and share their secrets, September 23rd through the 27th, in New York City, led by some of the most influential names in the industry.
I know, it sounds too good to be true. Fortunately, it’s good, it’s true, and here’s why you should be excited about it.
Firstly, you should be excited because it’s the 10th Anniversary of Advertising Week. That in itself is an accomplishment and will be celebrated by a kick-off concert hosted by Funkmaster Flex. The Advertising Week Experience, AWE (hang in there, I know there’s a lot of acronyms), is planning on talking about some “AWEsome” marketing solutions for this year. I’ve concluded that these sessions will be even more AWEsome than the ones from Advertising Week Europe and last year’s Advertising Week. And that’s saying something.
Secondly, the sessions include thought provoking topics, from technology, to leadership, to wisdom, led by big names in the industry, including Ariana Huffington (The Huffington Post), David Shing (AOL, @shingy), and Susan Credle (Leo Burnett) – and I’m only mentioning a mere few. These leaders have found their niche in the industry, so listening to what they have to say will not only be interesting, but it will probably improve your performance on way or another.
Thirdly – networking! Advertising week is filled with individuals in the industry, from planners, to creative to clients. After the sessions, there are events – this year there will be a concert, battle of the bands, breakfast, live stand-up and more. These events are the perfect time to have a drink, settle in, and get to know those around you.
During the week, these professionals will hold discussions on trends Even if you aren’t attending #AWX in New York City on September 23rd-27th, you’ll still be able to tune in through live streams and check in through the #AWX app (available for iOS and Android). The Advertising Week Social Club tends to recap these sessions as well, if you don’t have time to sit down and listen to them.
Here are some of the sessions I’m most looking forward to (and you can almost guarantee I will have an opinion about later next week):
Four Brands Winning the Millennial Game – 10 AM, Monday
Moderator: Will Pearson President & Co-Founder, MENTAL FLOSS
Jonathan Perelman VP Agency Strategy & Industry Development, BUZZFEED
Elizabeth Spiers Editorial Director, FLAVORPILL
Susanna Wolff Editor in Chief, COLLEGE HUMOR
Social Media Driving Social Change – 1 PM, Monday
Ali Velshi Correspondent, AL JAZEERA AMERICA
Roy Sekoff Founding Editor, THE HUFFINGTON POST
My Best Worst Idea – 5 PM, Monday
George Lois Former Art Director, ESQUIRE
Matt MacDonald CCO, JWT NEW YORK
Darren Moran CCO, HAVAS
Vivian Rosenthal Founder and CEO, SNAPS!
Kris Jenner One on One – 11 AM, Tuesday
Scott Donaton, Chief Content Officer, Universal McCann in an intimate conversation on brand and content building with Kris Jenner.
Women Find Their Voice: From Information Seekers to Content Creators – 1 PM, Tuesday
Alisa Volkman Founder, BABBLE
JJ Ramberg Host of Your Business; Founder of GoodSearch.com, MSNBC
Melissa Romig VP, Group Account Director, HAVAS MEDIA
Pilar Guzman Editor-in-Chief, CONDE NAST TRAVELER
Rachel Sklar Co-Founder, THE LI.ST
Samantha Skey Chief Revenue Officer, SHEKNOWS
Miss-Perception: Disrupting Millennial Myths & Stereotypes – 3 PM, Tuesday
Moderator: Donna Kalajian Lagani SVP & Publishing Director, COSMOPOLITAN & COSMOPOLITAN FOR LATINAS
Monique Coleman Actress, Advocate, Founder, GIMMEMO.COM
Christine Hassler Author, THE 20 SOMETHING MANIFESTO
Chelsea Krost TV & Radio Host, Millennial Expert
Maria Ramirez Multicultural Public Relations Expert, ALISON BROD PUBLIC RELATIONS
Listen Up! How Audio Connects Brands to Fans – 12 PM, Wednesday
Clear Channel Media + Entertainment leads a discussion about the power of music and talk radio to drive massive consumer engagement.
How Macy’s is Reinventing Retail – 3 PM, Wednesday
Nigel Morris CEO, AEGIS MEDIA AMERICAS & EMEA
Martine Reardon CMO, MACY’S
The Sellout – 4 PM, Wednesday
Moderator: Harvey Leeds Owner, HEADQUARTERS
Peter Gannon SVP, Executive Music Producer, MCCANN
Charlie Feldman BMI, VP WRITER/PUBLISHER RELATIONS
Andrew Hampp Senior Branding Coorespondent, BILLBOARD
Gabe McDonough VP Music Director, LEO BURNETT
Kenny Ochoa SVP, Creative Sync Licensing, WARNER BROS
Tommy Page VP Artist Partnership & Events, PANDORA
Bozoma Saint John Head of Music & Entertainment Mktg., PEPSICO
Ash Pournouri Owner & Founder, AT NIGHT MANAGEMENT
Culture is Everything – 12:30 PM, Thursday
Mike Hughes President, THE MARTIN AGENCY
Beth Rilee-Kelley COO, THE MARTIN AGENCY
Why Consumer Irrationality Isn’t So Irrational – 1 PM, Thursday
Matthew Willcox Executive Director, Institute of Decision Making, DRAFTFCB
Vladas Griskevicius McKnight Professor of Marketing and Psychology at the Carlson School of Management at the University of Minnesota, UNIVERSITY OF MINNESOTA
Check out the calendar for yourselves and see the variety of events AWX has to offer!
Oh, and make sure to follow Advertising Week (@advertisingweek) on twitter for updates.